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Senior Customer Marketing Manager (m/w/d)
About us
ATOSS Software SE is one of Germany’s most successful tech growth stories. As the market leader in Workforce Management Software, we help companies work more intelligently, creatively, and humanely optimizing the balance between profitability and people.
We’re a rare company: according to Handelsblatt (10/24), just 309 public companies worldwide achieved over 20% return on sales for ten consecutive years. Only two are based in Germany and ATOSS is one of them.
With 19 years of record breaking growth, over €2 billion market cap, and listings in SDAX and TecDAX, we’re scaling globally and we’re growing.
If you’re ready to drive impact in a high-performing B2B SaaS environment, this is your chance to elevate your career.
The Person You are
At ATOSS, we hire for both character and skill, seeking individuals who embody resilience, a pioneering spirit, and the passion to grow.
We value those who:
Think like entrepreneurs – taking ownership, pushing boundaries, and driving impact.
Challenge the status quo – bringing fresh ideas and bold execution to the table.
Thrive in change – seeing growth as a lifelong journey, both professionally and personally.
The Role
As Senior Customer Marketing Manager, you will lead the strategic development and execution of customer-focused marketing initiatives to maximize advocacy, retention, and growth. You will take ownership of the customer story pipeline, customer events, customer-related press releases, and testimonial programs. Your goal is to showcase customer success, deepen relationships, and unlock new opportunities through close collaboration with the sales and customer success teams. You will drive measurable programs that inspire customer champions and elevate ATOSS’s reputation as a valued business partner. This position is based in Munich and follows a hybrid work model, combining on-site and remote work.
Key Responsibilities
- Develop and execute a comprehensive customer marketing strategy to drive advocacy, referenceability, upsell opportunities, and increase customer lifetime value.
- Own the sourcing, creation, and activation of customer stories, case studies, references, and testimonials across all channels.
- Lead the planning and organization of customer webinars and events to highlight successful partnerships and outcomes.
- Manage and support customer-related press releases and PR opportunities in collaboration with the communications team.
- Work closely with sales and customer success teams to identify top customer advocates and align marketing efforts with account objectives.
- Build and maintain a structured program for capturing customer feedback and leveraging success metrics for marketing purposes.
- Drive targeted campaigns to nurture existing customers, increase engagement, and support retention and expansion goals.
- Track, analyze, and report on key customer marketing KPIs to measure impact and refine strategies.
- Stay up to date with B2B customer advocacy trends, storytelling best practices, and competitive benchmarks to inform innovation.
Key Requirements
- Degree in Marketing, Business, Communications, or a related field.
- Minimum of 7 years’ relevant experience in B2B customer marketing, customer advocacy, or similar roles—ideally within SaaS or technology sectors.
- Proven track record of developing and executing customer marketing programs that drive advocacy, retention, and customer-led growth.
- Strategic mindset with strong analytical skills and a passion for data-driven decision-making.
- Demonstrated ability to lead cross-functional initiatives and collaborate effectively with sales, customer success, and communications teams.
- Skilled in copywriting, editing, storytelling, and interviewing, with a focus on capturing compelling customer narratives for multiple channels.
- Experience in driving the creation and activation of customer stories, testimonials, events, and press releases, ideally including video formats.
- Consistent record of maintaining brand integrity and elevating customer experience across programs, content, and customer touchpoints.
- Native-level German and business-fluent English (C1/C2) are essential for success in this role.
Our Benefits
- Competitive Rewards: Including profit-sharing and employee stock program.
- Structured Onboarding & Continuous Leadership Development: Clear career paths onboarding through Expert & Leadership Tracks, plus access to ATOSS Academy.
- Flexible Work Culture: Hybrid options (remote within the EU), 30 days of vacation, and a strong commitment to diversity & inclusion.
- Engaging Team Environment: Seasonal company events, team retreats, and an in-house barista.
- Health & Wellbeing: Including regular check-ups, corporate wellness programs, and Wellhub membership.
- Stability & Growth: Company listed on SDAX & TecDAX, with 19+ years of record-breaking revenue and a 30%+ EBIT margin. Certified Top Employer© for the 5th year in a row.
At Atoss, great talent knows no limits. We welcome professionals from all backgrounds and empower their growth through an inclusive, skill focused environment.
Join us and be part of a high-growth, future-focused company!