Founded by French tennis legend René Lacoste in 1933, LACOSTE is now an internationally known cult label for lifestyle fashion. The premium brand with the iconic crocodile logo offers sports-style and classic collections for women, men and children, as well as an exclusive line of lifestyle products. Together with its subsidiaries, Lacoste Germany markets the label’s collections in Austria, Denmark, Sweden and Germany. In Germany, fans of the trendy brand can purchase the laid-back, elegant items in 26 boutiques and ten outlets. The working hours of the about 250 employees are scheduled using the ATOSS Retail Solution compact so as to ensure optimum customer service at all times. Sector-specific pre-configuration makes it particularly fast to implement. In order to be able to plan even more precisely at large branches such as the Düsseldorf flagship store and the Metzingen outlet, Workforce Forecasting and the Automatic Duty Plan are used as additional functions. The rollout is now on the agenda for the five boutiques and the outlet in Austria.
The reference of Lacoste Germany and a comprehensive process analysis have also convinced the Dutch joint venture partner NL Diffusion to opt for the ATOSS solution. The company is responsible for the Benelux region and will be managing some 150 employees in administration and sales using the ATOSS solution in future. The main aim is to ensure that personnel deployment at the 15 LACOSTE shops and outlets in the Netherlands and Belgium is also consistently geared towards customer frequency, avoiding costly understaffing and overstaffing, while further enhancing service quality. Life is a beautiful sport – with this brand claim, the LACOSTE Group is enjoying worldwide success. We look forward to embarking on further joint projects around the globe.
Source: ATOSS Annual Report 2015
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