The World of Fashion  – Lacoste

Highlights at a glance

  • Workforce management across national borders
  • Workforce scheduling in line with customer frequencies
  • Greater transparency for human resources management
  • Reduction of administrative input and expenses

Discover more success stories

Life is a beautiful sport. This is the LACOSTE spirit in a nutshell. Across the world, two products from the premium casualwear brand are sold every second on average. In addition to women’s, men’s and children’s collections, the brand range also includes exclusive accessories, perfumes, shoes and eyewear. Customer satisfaction and outstanding shopping experiences are of utmost priority for LACOSTE. And ATOSS Workforce Management helps the company deliver on this promise. Take the Netherlands, for example, where joint venture partner NL Diffusion distributes the products with their famous crocodile logo. The company is responsible for the entire Benelux region and has LACOSTE stores in prime locations such as the Rokin in central Amsterdam. ATOSS Retail Solution is used to manage 140 employees in seven mono-brand boutiques and two outlets. Digital planning is all about aligning personnel deployment consistently with footfall, avoiding costly under- and over-staffing and providing top notch service – day in, day out. Staff qualifications such as operating the cash desk, holding store keys or having special knowledge for certain product groups are shown clearly in the system. All laws and working time regulations have been mapped in the standard system and are automatically taken into account when planning and scheduling employees. Following the successful project in the Netherlands, the rollout in Belgium is already on the agenda at BL Diffusion – three LACOSTE boutiques and one outlet will also benefit from digital workforce management in the near future.

Company-wide transparency, less administration and a sustainable personnel organization – workforce management supports our business on many levels.

Pauline van den Ijssel-Lehnardt
HR Manager, NL Diffusion B.V.

In addition, LACOSTE has been working with ATOSS Retail Solution in Germany, Austria and Switzerland for several years now, with the working hours of some 500 employees being planned and managed in line with customer and service needs across 40 boutiques and 16 outlets. All the time data is pooled at headquarters in France, ready to be evaluated by the central human resources management team. We are looking forward to further projects all around the globe.

Workforce management is certainly en vogue. Numerous brands such as Benetton, Escada, Holy Fashion Group, Marc Cain, Mustang, Tommy Hilfiger Europe, s.Oliver and Wolford are also relying on ATOSS solutions. On premises or in the cloud.

Source: ATOSS Customer LACOSTE | Annual Report 2019

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